
Even here.
Presence does not wait for the work to be finished.
Business Planning

The Journey Ahead
Explore the ideas and choices that support what comes next.
Your plan continues below.Full cost breakdown & timeline for all three channels.
The AUM Within
Website · Mobile App · Amazon Paperback
Prepared May 2026
Total Initial Cost
$436 – $3,609
one-time investment
Total Monthly Cost
$37 – $302
ongoing / month
01 — Website
theaumwithin.com / Base44-hosted app
Initial / One-Time Costs
Base44 Platform (Builder+ plan — annual)
No upfront dev cost; built on Base44
$0 setup
Custom Domain Registration
via Namecheap, Google Domains, etc.
$12 – $20 / yr
Branding & Logo Design (optional)
DIY Canva or hire a designer
$0 – $300
Content Writing & Copyediting
Self-written or freelance
$0 – $500
Initial Total
~$12 – $820 one-time
Ongoing Monthly Costs
Base44 Builder+ Subscription
Hosting, DB, auth, integrations included
~$29 – $49 / mo
AI Integration Credits
Based on LLM & image gen usage
$0 – $20 / mo
Email Marketing (optional)
Mailchimp free up to 500 contacts
$0 – $15 / mo
Monthly Total
~$29 – $84 / month
02 — Mobile App
Published to Apple App Store & Google Play
Initial / One-Time Costs
Apple Developer Program
Required to publish on iOS App Store
$99 / year
Google Play Developer Account
One-time registration fee
$25 one-time
App Icon & Store Screenshots
Canva, Figma, or freelancer
$0 – $200
App Store Listing Copywriting
Self-written or freelance
$0 – $150
TestFlight / Beta Testing
Free via Apple TestFlight
$0
Initial Total
~$124 – $474 one-time
Ongoing Monthly Costs
Apple Developer Renewal (amortized)
$99/year billed annually
~$8.25 / mo
Push Notification Service (optional)
OneSignal free tier covers most needs
$0 – $10 / mo
App Store Review Management
Handled in-house
$0
Monthly Total
~$8 – $18 / month
Note: Base44 apps use the same React codebase — no separate mobile development cost. App Store / Play Store commissions are 15–30% on in-app purchases.
03 — Book
"The AUM Within" — Amazon Kindle Direct Publishing
Initial / One-Time Costs
Amazon KDP Account & Publishing
Free to publish on KDP
$0
Professional Editing / Proofreading
Strongly recommended; $0.02–$0.05/word
$300 – $1,500
Interior Book Formatting
Reedsy, Atticus (~$147), or Canva
$0 – $300
Cover Design
KDP Cover Creator (free) or hire designer
$0 – $500
ISBN (optional)
KDP provides a free ISBN
$0
Author Copies / Proof Copies
Print cost depends on page count + shipping
$5 – $15 / copy
Initial Total
~$300 – $2,315 one-time
Ongoing Monthly Costs
Amazon KDP Subscription
No monthly fee
$0
KDP Select Enrollment (optional)
Exclusive to Amazon for 90 days; earns Kindle Unlimited royalties
$0
Amazon Ads (optional)
Sponsored Product ads; set your own budget
$30 – $200+ / mo
Author Website / Landing Page
Covered under web app costs
Included above
Monthly Total
$0 – $200 / month (ads optional)
Royalty Structure
Paperback (Amazon.com)
60% of list price minus print cost
e.g. $16.99 book → ~$5–8 royalty after print cost of ~$4–6
eBook (Kindle)
70% if priced $2.99–$9.99
e.g. $7.99 ebook → ~$5.59 royalty
KDP Select (Kindle Unlimited)
Per-page-read rate (~$0.004–0.005/page)
e.g. 200-page read = ~$0.80–1.00
Launch Timeline
Month 1
Month 2
Month 3
Month 4+